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All Access: Madden NFL 2012

Orlando, FL — The Madden franchise is used to being the only game in town. Following an exclusive $300 million agreement with the NFL and NFLPA in 2004, the franchise became the only game that could use the NFL’s teams, players, logos and stadiums — but this year was different.  With a potential lockout threatening the entire season, Madden NFL 12 came close to being the only football this year period. The goal of EA Sports and Tiburon was clear then, create the most authentic game of football ever. One that looks, plays and sounds different than any that came before. Blast sat down with Madden NFL 12′s  Creative Director Mike Young to talk about what went into this year’s game and that pesky lockout.

To create a better and more realistic football title, EA knew that the first thing they needed to do was ramp up the series production values, which turned out to be quite the extensive process according to Young. ” We put a lot of effort into improving our presentation this year.  Our goal was simple:  Matching TV shot for shot,” Young told Blast. ” Our philosophy was bring in the experts, so we had NFL Films filming our cameras, CBS teaching us broadcast, Troika (MNF, SNF, Sports Center)designing our broadcast graphics.  Through the NFL we were able to arrange relationships with CBS crews to really understand how they execute the broadcast.  How they chose cameras, how they tell stories, etc.  We were able to attend pregame meetings with the director and camera operators.  We sat in the trucks during the games learning how all the elements come together.  We even brought in directors later in the year to critique our work.  The access was incredible. On one trip to Philadelphia we got to drive the wire camera.  We were given production bibles, diagrams for camera placement, and director instructions for each operator.  On top of the camera direction several other pieces were needed to make the content feel authentic to TV.  We added several scenes to the game like exterior blimp shots, cheerleaders, players running on and off the field, pre game runouts, etc.   I think people are really going to notice the attention to detail.”

The difference in the presentation is instantly noticeable from the start of a game. Team specific introductions (mascots and pyro included) start each game and the camera now employs a more broadcast style, much similar to that which you’d see on Sunday afternoons.  Also included this year are player specific celebrations and while you won’t be seeing T.O. taking out popcorn during a touchdown celebration, you do get things like Aaron Rodger’s championship belt and Ray Lewis’ signature strut. It’s elements like these that according to Young were a culmination of the Madden team’s work over the past few years. ” Several of the features we delivered this year were several years in the making.  For instance our realistic TV Broadcast style presentation was the result of three years of planning and building better presentation and camera tools and systems.   Some of that work manifested itself in previous versions of the game but I think Madden NFL 12 was the first time we were able to pull it together and make a huge leap forward.

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