The Kate Middleton effect on what...
Once upon a time, only Kate Moss or a few select Hollywood starlets were a sure bet to sell out any item, high street or designer, that they wore - that was, until Catherine.The Duchess formerly known as Kate Middleton has followed her husband's mother - Diana, Princess of Wales - to become an object of fashion fascination since the royal wedding earlier this year. She spent much of her first royal tour in British designs - costing from a few pounds to a few thousand - so have all brands seen an impact of the royal seal of approval, no matter the price? "J Brand 811 are always a popular style but we witnessed a rise in sales after the Duchess of Cambridge was spotted wearing them," denim guru Donna Ida agreed. "The Goldsign Passion are a bootcut style which have also proved popular and we now only have two pairs left. These are more classic styles rather than fashion jeans so we would always have good stocks of these, although we have reviewed our orders following Kate Middleton being spotted wearing them. The Minnie Rose Shawl was so popular we got calls from the UK and the US, with the specific colour she was wearing selling our within the day, and others proving just as popular." "Following the release of the official engagement portraits, in which Kate chose to wear one of our dresses, we were inundated with enquiries and interest regarding the dress," a spokesperson for Reiss told us. "As the Nannette dress was not available to buy at the time, we decided to re-release it as a result of great customer demand. We sold out very quickly online - at one point we were selling one per minute until the dress sold out. The dress was then re-ordered and a limited quantity is currently available in the US after we sold out again online and in the UK." It was a similar story for the Reiss Shola dress which the Duchess wore to meet the Obamas in May - "a surge in web traffic caused the website to crash for two-and-a-half hours; it sold out as soon as service was resumed; we then reordered the dress, set to arrive this month, and created a pre-order page on the site for customers" - but do accessories have the same impact? "She first wore our White Topaz Hope Egg Earrings - which we believe were a gift from Prince William - for the official engagement photo, and then wore them at several other events: from the races, to the day before the wedding," a spokesperson for Links of London told us. "After the wedding she wore another pair of our earrings The Effervescence Stiletto Earrings - she first wore these at the Ark Gala with a Jenny Packham dress - and then wore them again on her recent tour to Canada. When she wore the first pair, sales of the earrings doubled and we quickly sold out worldwide so we had to create international waiting lists. In New York and Japan in particular people really went crazy for them. When she wore the second pair of earrings, sales immediately spiked on our website and we constantly have to restock the website and the stock of these earrings just flies out. As we speak I have just asked the web team to transfer more stock of these earrings to the site because they never last long on the website!" "It is always fantastic to have a public figure wear footwear from the brand you represent, however with Kate Middleton there is something extra special about it," a spokesperson for Pied A Terre told us. "Not only is there the Royal association, but also for Kate to wear something it usually means she has personally picked the item, which suggests she truly likes the brand, and would wear it despite her circumstance and status. Also, for a brand with such a strong British heritage, such as Pied a Terre, it is always fantastic to be associated with someone such as Kate, and it also provides the brand with an international platform from which to gain exposure." "Whenever somebody prominent has been photographed wearing Reiss, we have seen increased interest and sales for the items worn, as well as a general increase in brand interest. But in the case of Kate the impact has been especially significant," a Reiss spokesperson said.
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Perhaps unsurprisingly, her most elegant and dramatic dresses sell well, but what about at the other end of the scale - in something as everyday as jeans? "We always have a great reaction any time that Kate buys and wears things from Trilogy like her

Perhaps unsurprisingly, her most elegant and dramatic dresses sell well, but what about at the other end of the scale - in something as everyday as jeans? "We always have a great reaction any time that Kate buys and wears things from Trilogy like her
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